Top 5 Social Apps Performance in Central America, Q2 2024

During the second quarter of 2024, the top 5 social apps in Central America have shown varied performance metrics, with each app exhibiting unique trends in weekly downloads, revenue, and active users. Below is a detailed analysis based on data from Sensor Tower.

TikTok recorded substantial weekly revenue, starting at $442K in early April and peaking at around $624K in early May. Weekly downloads fluctuated, with a high of 1.27M in mid-April and ending the quarter with approximately 1.11M. Active users consistently increased, growing from 45.9M in early April to 47.2M by the end of June.

Facebook experienced stable weekly revenue, ranging between $40K to $50K throughout the quarter. Downloads saw a slight dip from 788K in early April to 677K by the end of June. Active users remained steady, fluctuating around the 106M mark, with a peak of 106.8M in mid-June.

Instagram showed consistent weekly revenue, peaking at about $77K in early June. Downloads varied, starting at 642K in early April and ending with 623K in late June. Active users demonstrated a stable trend, hovering around 62M, with minor fluctuations throughout the quarter.

Threads, despite having no revenue, saw an increase in weekly downloads, reaching a peak of 380K in early June. Active users grew from 5.5M in early April to 7M by the end of June, showcasing a strong upward trend in user engagement.

X had a relatively stable revenue stream, averaging around $20K per week. Downloads remained consistent, with a slight peak at 176K in early June. Active users showed minor fluctuations, maintaining a steady average of around 12M throughout the quarter.

For more insights and detailed data, visit Sensor Tower.